Using Social Media For Social Good
Social media has opened so many new doors for charities and nonprofits, but using these tools the wrong way can just as easily alienate potential donors. The key is having a social strategy before you sign up for that Twitter or Facebook account. Here are a few tips to help you connect, and stay connected, with donors and advocates of your cause.
Don’t forget who you are talking to. When you launch a new campaign it’s important to speak organically and keep inter-office jargon off the web. Put out an easy-going vibe and don’t get preachy.
Support your cause with real world evidence. Post links to news stories or blog posts that highlight your cause. For instance, if you work for a food bank association, why not link to a news article or feature story that will help potential supporters. An objective, third party way to highlight your cause will gain a lot more traction than simply posting constant links to your own organization’s website.
Keep it positive. Overly-emotional appeals may attract some donors, but most of us don’t want anyone taking a cheap tug at our heartstrings. Focus on the positive things your organization is doing and a lot more people will want to become involved.
When you get off on the right foot, you create the opportunity for lasting peer-to-peer relationships between your organization and donors. When donors feel passionately about an organization, they’ll be much more likely to spread your cause to their friends. Do it right and you’ll be surprised by the number of people willing to engage.
Good post. Using social media the right way is a lot harder than people think.
Great points! So many people over look social media or overuse it.
Eric P
Great post. Insight into social media is definitely needed nowadays.
Really very informative and useful post. Great job man. Keep it on. Thanks
Great post, Jason. I always keep up to date with you because of Jason Hope on Twitter. Thanks!
good article very useful for reference
Agree with you…we should use social media for social good
Great discussion jason hope. Love what you had to say.